Winning By Design : Technology, Product Design and International Competitiveness Paperback / softback
by Vivien Walsh, Robin Roy, Margaret (UMIST, UK) Bruce, Stephen Potter
Paperback / softback
- Information
Description
A comprehensive guide to design management and product developmentA winning design plays a key role in the success of a product and its profitability.
Winning by Design is a book based on the research of 100 companies around the globe.
It shows examples of good design through illustrations, while offering guidance on design management and product development.
It serves as an in-depth textbook for those studying or working in management, design, and marketing.
Design's impact on innovation and competitiveness are explored, as is the merging of good design and manufacturing.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:304 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:30/07/1992
- Category:
- ISBN:9780631185116
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:304 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:30/07/1992
- Category:
- ISBN:9780631185116