It's Not Just PR : Public Relations in Society PDF
by W. Timothy Coombs, Sherry J. Holladay
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Description
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions.
- Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
- Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world
- Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles
- Balanced, well organized, and clearly written by two leading scholars
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- Format:PDF
- Publisher:Wiley
- Publication Date:08/07/2013
- Category:
- ISBN:9781118554098
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Information
-
Download Now
- Format:PDF
- Publisher:Wiley
- Publication Date:08/07/2013
- Category:
- ISBN:9781118554098