The Age of Responsibility : CSR 2.0 and the New DNA of Business PDF
by Wayne Visser
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The new generation of CSR
In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.
- Provides a 'second generation' approach to CSR that will breathe new life into the movement
- Can increase the effectiveness of CSR as a strategy to create positive change in society through business
- Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these
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- Format:PDF
- Publisher:Wiley
- Publication Date:08/03/2011
- Category:
- ISBN:9781119970996
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Information
-
Download Now
- Format:PDF
- Publisher:Wiley
- Publication Date:08/03/2011
- Category:
- ISBN:9781119970996