Social Media for Fashion Marketing : Storytelling in a Digital World PDF
by Wendy K. Bendoni
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Description
Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence.
With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication.
Featured topics
- Rules of Digital Storytelling
- Rethinking Gamification
- Strategic Digital Marketing
- The Role of Citizen Journalists
- The Social Media Looking Glass
- World of Influencer Marketing
- Visual Consumption Economy
- Global Perspective of Social Media
Information
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- Format:PDF
- Pages:272 pages, 200 colour illus
- Publisher:Bloomsbury Publishing PLC
- Publication Date:09/02/2017
- Category:
- ISBN:9781474233330
Other Formats
- Paperback / softback from £30.43
- EPUB from £32.39
Information
-
Download Now
- Format:PDF
- Pages:272 pages, 200 colour illus
- Publisher:Bloomsbury Publishing PLC
- Publication Date:09/02/2017
- Category:
- ISBN:9781474233330