Digital Luxury : Transforming Brands and Consumer Experiences Paperback / softback
by Wided Batat
Paperback / softback
- Information
Description
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.
This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:280 pages
- Publisher:Sage Publications Ltd
- Publication Date:27/05/2019
- Category:
- ISBN:9781526458940
Other Formats
- Hardback from £92.96
- EPUB from £30.59
- PDF from £30.59
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:280 pages
- Publisher:Sage Publications Ltd
- Publication Date:27/05/2019
- Category:
- ISBN:9781526458940