Youth Marketing to Digital Natives PDF
by Wided Batat
- Information
Description
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors.
The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands.
Information
-
Download Now
- Format:PDF
- Publisher:Edward Elgar Publishing
- Publication Date:12/10/2021
- Category:
- ISBN:9781839109300
Information
-
Download Now
- Format:PDF
- Publisher:Edward Elgar Publishing
- Publication Date:12/10/2021
- Category:
- ISBN:9781839109300