Corporate Culture and Globalization : Ideology and Identity in a Global Fashion Retailer Hardback
by Yi (Lancaster University, UK.) Zhu
Part of the Routledge Advances in Management and Business Studies series
Hardback
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Description
This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology’s role in corporate culture studies. Based on 15 months of participant observation as a shop-floor salesperson, this book explores the gap between management-created corporate ideology and employees’ interpretations of and responses to this ideology.
This book approaches the issue by examining the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.
It does so by charting the history of the company’s corporate policy: from centralized attempts at corporate employee management, through the creation of store manager "missionaries" intended to disseminate their ideology, to the ultimately unexpected outcomes as corporate ideology collided with its interpretations by store employees. The interdisciplinary nature of this book will appeal to scholars and upper-level students in the fields of management, marketing, anthropology, and cultural studies as well as those interested in globalization, cross-cultural management, and retail management.
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:176 pages, 8 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and w
- Publisher:Taylor & Francis Ltd
- Publication Date:10/03/2023
- Category:
- ISBN:9781032304434
£125.00
£100.75
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:176 pages, 8 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and w
- Publisher:Taylor & Francis Ltd
- Publication Date:10/03/2023
- Category:
- ISBN:9781032304434