Heal's Posters : Advertising Modernism Paperback / softback
by Ruth Artmonsky
Paperback / softback
- Information
Description
A survey by Nicklaus Pevsner in the 1930s estimated that some 80-90% of manufactured goods in England were shoddy and poorly designed.
When it came to furniture only a handful of manufacturers would have escaped such condemnation.
Prime among these was Heals of Tottenham Court Road - manufacturer, retailer, and, with its top floor Mansard Gallery, the Mecca for Home Counties cognoscenti of 'modernism'.
Most furniture manufacturers advertised their wares in the press but Heal's was a rare exception in the industry in its use of posters. Heal's posters not only relay the saga of a pioneering enterprise but provide a shorthand history of what was happening in the design and retailing of furniture and furnishings in Britain in the 20th century.
Information
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:124 pages, 48 Illustrations, black and white; 100 Illustrations, color
- Publisher:Artmonsky Arts
- Publication Date:20/01/2020
- Category:
- ISBN:9780993587894
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:124 pages, 48 Illustrations, black and white; 100 Illustrations, color
- Publisher:Artmonsky Arts
- Publication Date:20/01/2020
- Category:
- ISBN:9780993587894