Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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VUCA and Other Analytics in Business Resilience
Deepmala (Symbiosis International University, India) Singh
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The Impact of Digitalization on Current Marketing Strategies
Luis (Rey Juan Carlos University, Spain) Matosas-Lopez
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VUCA and Other Analytics in Business Resilience
Deepmala (Symbiosis International University, India) Singh
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Financing the Entrepreneurial Venture : A Casebook
Paul A. Gompers
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De Gruyter Handbook of Media Economics
Ulrike Rohn
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Organizing in the Digital Age : A Process View
Haridimos (The Columbia Shipping Management Chair in Strategi Tsoukas
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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Design Your Business : A Creative Pathway to Transforming Ideas into Successful Products
Luca Iandoli
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Advances in Digital Marketing in the Era of Artificial Intelligence : Case Studies and Data Analysis for Business Problem Solving
Moez (Sfax University, Tunisia) Ltifi
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Digital Public Relations and Marketing Communication Trends in Africa
Anne W. Njathi
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Remaking Money for a Sustainable Future : Money Commons
Ester (Lund University) Barinaga Martin
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Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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The Vulnerable Consumer : Beyond the Poor and the Elderly
Naresh K. (Georgia Institute of Technology, USA) Malhotra
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Welcome to The New Normal: Life After The Chaos : Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023
Vincent Jeseo
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Blockchain Transformations : Navigating the Decentralized Protocols Era
Sheikh Mohammad Idrees
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Rethinking Business for Sustainable Leadership in a VUCA World : 17th International Conference on Business Excellence, ICBE 2023, Bucharest, Romania, March 23-25, 2023
Mihail Busu
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Digital Analytics for Marketing
A. Karim Feroz
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Digital Innovation Strategy
Aija (Cornell University, New York) Leiponen
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The European Digital Economy : Drivers of Digital Transition and Economic Recovery
Judyta Lubacha
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The Business of the Metaverse : How to Maintain the Human Element Within this New Business Reality
Hemachandran K
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Doing Digital : Lessons Learned on How to Do and Be Digital
Tony Ambrozie
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Luxury Fashion and Media Communication : Between the Material and Immaterial
Paula von Wachenfeldt
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