The Pricing Model Revolution : How Pricing Will Change the Way We Sell and Buy On and Offline
Danilo Zatta
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The Price of Global Health : Drug Pricing Strategies to Balance Patient Access and the Funding of Innovation
Ed Schoonveld
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The Sales Boss : The Real Secret to Hiring, Training and Managing a Sales Team
Jonathan Whistman
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Revenue Operations : A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth
Stephen G. Diorio
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The elea Way : A Learning Journey Toward Sustainable Impact
Vanina Farber
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Elite Sales Strategies : A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
Anthony Iannarino
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The Marketing Director's Handbook : The Definitive Guide to Superior Marketing for Business and Boardroom Success Volume 1
Tim Arnold
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Customer Obsessed : A Whole Company Approach to Delivering Exceptional Customer Experiences
Eric Berridge
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Comparative Corporate Governance : A Research Overview
Thomas Clarke
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Lean CX : How to Differentiate at Low Cost and Least Risk
Robert Dew
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Sustainability Marketing : New directions and practices
Rishi Raj (Guru Nanak Dev University, India) Sharma
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From Categories to Categorization : Studies in Sociology, Organizations and Strategy at the Crossroads
Rodolphe (HEC Paris, France) Durrand
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Governing the Firm in the Social Interest : Corporate Governance Reimagined
Catherine Casey
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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Socratic Dialogue : Voicing Values
Sira Abenoza
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Leading the Listening Organisation : Creating Organisations that Flourish
Mike Pounsford
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Business Ethics : Methods, Theories, and Application
Christian U. Becker
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar (IIM Nagpur, India) Velayudhan
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From Human-Centered Design to Human-Centered Society : Creatively Balancing Business Innovation and Societal Exploitation
William B. Rouse
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Business School Research : Excellence, Academic Quality and Positive Impact
Eric Cornuel
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Busting Silos : How Snowflake Unites Sales and Marketing to Win its Best Customers
Hillary Carpio
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Digital Marketing : Integrating Strategy, Sustainability, and Purpose
Ira (Entwine, Inc., USA) Kaufman
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