The Advertising Effect: How to Change Behaviour
Adam (, Chief Strategy Officer, CumminsRoss) Ferrier
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Brand New Brand
Gestalten
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Advanced Google AdWords
Brad Geddes
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The Fundamentals of Creative Advertising
Ken Burtenshaw
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Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Damian Ryan
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All-American Ads of the 50s
Jim Heimann
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Branded Interactions : Marketing Through Design in the Digital Age
Marco Spies
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic
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Persuasive Copywriting : Cut Through the Noise and Communicate With Impact
Andy Maslen
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All-American Ads of the 40s
W. R. Wilkerson III
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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The Hero Trap : How to Win in a Post-Purpose Market by Putting People in Charge
Thomas Kolster
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Paid Attention : Innovative Advertising for a Digital World
Faris Yakob
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Strategic Creativity : A Business Field Guide to Advertising, Branding, and Design
Robin Landa
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A Practical Guide to Dealing with Difficult Stakeholders
Jake Holloway
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Pushing Cool : Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette
Keith Wailoo
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Tangled Goods : The Practical Life of Pro Bono Advertising
Iddo Tavory
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Online Video Revolution : How to Reinvent and Market Your Business Using Video
J. Cecil
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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From Marginal to Mainstream : Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First
Helen Edwards
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A Marketer's Guide to Digital Advertising : Transparency, Metrics, and Money
Shailin (CEO and Founder) Dhar
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Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
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