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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities - Book

Digital Influence on Consumer Habits : Marketing Challenges and Opportunities

Nripendra (Pennsylvania Western University, USA) Singh

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£80.00

£66.64

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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World - Book

£80.00

£67.14

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Visual Methods in Marketing and Consumer Research - Book

Visual Methods in Marketing and Consumer Research

Fatema (University of Greenwich, UK.) Kawaf

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£135.00

£109.85

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Responsible Marketing for Well-being and Society : A Research Companion - Book

Responsible Marketing for Well-being and Society : A Research Companion

Michael Saren

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£155.00

£125.18

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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology - Book

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£106.01

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Sexuality in Marketing and Consumption : Queer Theory, Feminist Research, and Intersectionality - Book

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£106.01

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Storytelling in Marketing and Brand Communications - Book

Storytelling in Marketing and Brand Communications

S M A Moin

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£130.00

£106.01

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Bayesian Statistics and Marketing - Book

Bayesian Statistics and Marketing

Peter E. (University of Chicago, USA) Rossi

Format: Book (Hardback)

£90.00

£71.42

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Creating the Viewer : Market Research and the Evolving Media Ecosystem - Book

Creating the Viewer : Market Research and the Evolving Media Ecosystem

Justin Wyatt

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£94.00

£72.12

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Clean Language Interviewing : Principles and Applications for Researchers and Practitioners - Book

Clean Language Interviewing : Principles and Applications for Researchers and Practitioners

Heather (IMD, Switzerland) Cairns-Lee

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£73.99

£62.32

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Digital Analytics for Marketing - Book

Digital Analytics for Marketing

A. Karim Feroz

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£165.00

£132.85

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Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English - Book

Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English

Nga-Ki Mavis Ho

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£135.00

£109.55

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Customer Relationship Management : Concepts, Applications and Technologies - Book

Customer Relationship Management : Concepts, Applications and Technologies

Daniel D. Prior

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£220.00

£184.22

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Rural Marketing : Growing the Non-urban Consumer - Book

Rural Marketing : Growing the Non-urban Consumer

Sanal Kumar (IIM Nagpur, India) Velayudhan

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£135.00

£109.85

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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs - Book

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Ines Veiga Pereira

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£238.00

£228.56

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Doctor, What's Wrong? : Making the NHS Human Again - Book

Doctor, What's Wrong? : Making the NHS Human Again

Sophie Petit-Zeman

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£150.00

£121.34

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Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture - Book

Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture

Karin M. (University of Boras, Sweden) Ekstrom

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£135.00

£110.06

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Multimodality and Social Interaction in Online and Offline Shopping - Book

Multimodality and Social Interaction in Online and Offline Shopping

Gitte Rasmussen

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£135.00

£109.85

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Consuming Atmospheres : Designing, Experiencing, and Researching Atmospheres in Consumption Spaces - Book

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£110.06

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Research Methods in Luxury Management - Book

Research Methods in Luxury Management

Michael J. G. (University of Leeds, UK) Parnwell

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£145.00

£117.51

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Marketing Skills in Practice : Developing a Successful Marketing Career - Book

Marketing Skills in Practice : Developing a Successful Marketing Career

Linda Anne Barkas

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£145.00

£117.51

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Applied Marketing Analytics Using R - Book

Applied Marketing Analytics Using R

Gokhan Yildirim

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£130.00

£103.75

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Small Business and Entrepreneurial Development in Africa : A Route to Sustained Economic Development - Book

Small Business and Entrepreneurial Development in Africa : A Route to Sustained Economic Development

Robert E. Hinson

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£139.99

£96.42

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Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research - Book

Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research

William O. Bearden

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£155.00

£123.35

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