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Nripendra (Pennsylvania Western University, USA) Singh
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Fatema (University of Greenwich, UK.) Kawaf
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Michael Saren
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J. Jonathan Gabay
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Athanasia (University of Liverpool, UK) Daskalopoulou
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Peter E. (University of Chicago, USA) Rossi
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Heather (IMD, Switzerland) Cairns-Lee
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Nga-Ki Mavis Ho
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Daniel D. Prior
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Sanal Kumar (IIM Nagpur, India) Velayudhan
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Ines Veiga Pereira
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Karin M. (University of Boras, Sweden) Ekstrom
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Gitte Rasmussen
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Chloe (Manchester Metropolitan University, UK.) Steadman
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Michael J. G. (University of Leeds, UK) Parnwell
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Linda Anne Barkas
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Gokhan Yildirim
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Robert E. Hinson
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Add to BasketHandbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research
William O. Bearden
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