How to Research Trends (Revised Edition) : Move Beyond Trendwatching to Kickstart Innovation
Els Dragt
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Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. (University of Boras, Sweden) Ekstrom
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Lean Analytics : Use Data to Build a Better Startup Faster
Alistair Croll
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The Handbook of Customer Satisfaction and Loyalty Measurement
Nigel Hill
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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The Pricing Compass : Finding the Solution to Your Pricing Puzzle
Jan Y. Yang
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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The Trend Forecaster's Handbook : Second Edition
Martin Raymond
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Neuro Design : Neuromarketing Insights to Boost Engagement and Profitability
Darren Bridger
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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Consumer Psychology 2e
Cathrine Jansson-Boyd
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Kate Bolton
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The Essentials of Contemporary Marketing
Mo Willan
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Marketing Planning & Strategy : A Practical Introduction
John Dawes
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Brand Fusion : Purpose-driven brand strategy
Terry Smith
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Customer Insight Strategies : How to Understand Your Audience and Create Remarkable Marketing
Dr Christine Bailey
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Product Analytics : Applied Data Science Techniques for Actionable Consumer Insights
Joanne Rodrigues
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Data Mining for Managers : How to Use Data (Big and Small) to Solve Business Challenges
R. Boire
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Product Research Rules : Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight
C Todd Lombardo
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The Machine Age of Customer Insight
Martin (Porsche, Germany) Einhorn
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Online Video Revolution : How to Reinvent and Market Your Business Using Video
J. Cecil
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Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
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Using Semiotics in Marketing : How to Achieve Consumer Insight for Brand Growth and Profits
Dr Rachel Lawes
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Consumer Behaviour and Analytics
Andrew (Nottingham University Business School, UK) Smith
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