Applied Marketing Analytics Using R
Gokhan Yildirim
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European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior
Malgorzata (Dept. of Intnl Management, Poznan Univ. o Bartosik-Purgat
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland
Pawel (University of Lodz, Poland.) Bryla
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Transhumanisms and Biotechnologies in Consumer Society
Jennifer Takhar
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The Routledge Handbook of Digital Consumption
Rosa Llamas
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Anti-Consumption : Exploring the Opposition to Consumer Culture
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Place Marketing and Temporality
Gary Warnaby
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Consumer Behavior
Ayalla Ruvio
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Qualitative Consumer and Marketing Research
Russell W. Belk
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Statistics for Marketing and Consumer Research
Mario Mazzocchi
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Marketing Research : Delivering Customer Insight
Alan (University of Strathclyde, UK) Wilson
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Consumer Neuroscience
Moran (Northwestern University) Cerf
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Marketing Research : Planning, Process, Practice
Riccardo Benzo
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Consumer Behaviour in Sport and Events
Daniel Funk
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From Trump to Biden and Beyond : Reimagining US-China Relations
Earl A. Carr Jr.
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Sensory Marketing : An Introduction
Bertil Hulten
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Marketing Research : A Managerial Approach
Al Marshall
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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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Essentials of Marketing Research ISE
Joseph Hair
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Essentials of Marketing : Theory and Practice for a Marketing Career
David (Newcastle Business School, UK) Brown
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