Hooked : How to Build Habit-Forming Products
Nir Eyal
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Influence, New and Expanded UK : The Psychology of Persuasion
Robert B, PhD Cialdini
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Million Dollar Weekend : The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
Noah Kagan
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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Applied Marketing Analytics Using R
Gokhan Yildirim
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This Is Personal : The Art of Delivering the Right Email at the Right Time
Brennan Dunn
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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The Routledge Handbook of Digital Consumption
Rosa Llamas
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Place Marketing and Temporality
Gary Warnaby
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The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
Al Ries
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Consumer Behavior: Buying, Having, and Being, Global Edition
Michael Solomon
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Obviously Awesome : How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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Qualitative Consumer and Marketing Research
Russell W. Belk
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Asking for trouble : Understanding what people think when you can't trust what they say
Jon Cohen
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A Dictionary of Marketing
Charles Doyle
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Why She Buys : The New Strategy for Reaching the World's Most Powerful Consumers
Bridget Brennan
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Marketing: A Very Short Introduction
Kenneth (University of East Anglia) Le Meunier-FitzHugh
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Statistics for Marketing and Consumer Research
Mario Mazzocchi
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Wonder Women : Inspiring Stories and Insightful Interviews with Women in Marketing
Katy Mousinho
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Marketing Research : Delivering Customer Insight
Alan (University of Strathclyde, UK) Wilson
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Market Research In A Week : Market Research In Seven Simple Steps
Judy Bartkowiak
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