Crisis, Issues and Reputation Management
Andrew Griffin
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Public Relations: The Basics
Ron Smith
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The Public Relations Handbook
Alison Theaker
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Cumulative Advantage : How to Build Momentum for Your Ideas, Business and Life Against All Odds
Mark W Schaefer
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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Exposure : Insider secrets to make your business a go-to authority for journalists
Felicity Cowie
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Brand Singapore (Third Edition) : Nation Branding in a World Disrupted by Covid-19
Koh Buck Song
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Understanding Public Relations : Theory, Culture and Society
Lee Edwards
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The Alignment Factor : Leveraging the Power of Total Stakeholder Support
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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Influential Internal Communication : Streamline Your Corporate Communication to Drive Efficiency and Engagement
Jenni Field
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Strategic Advertising Management
Larry (Visiting Professor of Marketing at the Turku School of E Percy
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Successful Employee Communications : A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
Sue Dewhurst
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No B.S. Guide to Brand-Building by Direct Response : The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Dan S. Kennedy
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Event Planning and Management : Principles, Planning and Practice
Ruth Dowson
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Planning and Managing Public Relations Campaigns : A Strategic Approach
Anne Gregory
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Advertising and Promotion
Chris Hackley
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Handbook of Public Affairs
Phil Harris
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Public Relations : Critical Debates and Contemporary Practice
Jacquie L'Etang
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Truth Be Told : How Authentic Marketing and Communications Wins in the Purposeful Age
John O'Brien
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Crisis Communication Strategies : Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations
Amanda Coleman
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Reputation Matters : How to Protect Your Professional Reputation
Jonathan Coad
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Ongoing Crisis Communication : Planning, Managing, and Responding
Timothy (University of Central Florida, USA) Coombs
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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Pitch Perfect : Raising Capital for Your Startup
Haje Jan Kamps
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