Relationship Marketing in Professional Services : A Study of Agency-Client Dynamics in the Advertising Sector
Aino Halinen
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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Jim Bell
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Postcards from Stanland : Journeys in Central Asia
David H. Mould
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Living Up to the Ads : Gender Fictions of the 1920s
Simone Weil Davis
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Shoveling Smoke : Advertising and Globalization in Contemporary India
William Mazzarella
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Promotional Culture : Advertising, Ideology and Symbolic Expression
Andrew Wernick
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Deceptive Advertising : Behavioral Study of A Legal Concept
Jef Richards
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Attention, Attitude, and Affect in Response To Advertising
Eddie M. Clark
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Advertising and Public Relations Law
Roy L. (Middle Tennessee State University, USA) Moore
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Advertising and the World Wide Web
David W. Schumann
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Persuasive Imagery : A Consumer Response Perspective
Linda M. Scott
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Educating the Consumer-citizen : A History of the Marriage of Schools, Advertising, and Media
Joel Spring
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Nike Culture : The Sign of the Swoosh
Robert Goldman
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New Directions in International Advertising Research
S. Tamer Cavusgil
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Eat & Go 2: Branding and Design for Cafes, Restaurants, Drink Shops, Dessert Shops & Bakeries
Shaoqiang Wang
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Diversity, Equity, and Inclusion in Strategic Communications : Becoming Culturally Proficient Communicators
Lee (Elon University, USA) Bush
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Food Marketing and Selling Healthy Lifestyles with Science : Transhistorical Perspectives
Lauren Alex (Orebro University, Sweden) O'Hagan
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