Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Diana Ingenhoff
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European Media in Crisis : Values, Risks and Policies
Josef Trappel
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Social Media Marketing for Book Publishers
Miriam J. Johnson
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Computational Advertising : Market and Technologies for Internet Commercial Monetization
Peng (University of Manitoba, Canada) Liu
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Branded Entertainment and Cinema : The Marketisation of Italian Film
Gloria Dagnino
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Facebook, the Media and Democracy : Big Tech, Small State?
Leighton Andrews
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Alternate Reality Games : Promotion and Participatory Culture
Stephanie Janes
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Soap, Sex, and Cigarettes : A Cultural History of American Advertising
Juliann (Waseda University) Sivulka
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Advertising and Psychology (RLE Advertising)
Leslie Gill
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Advertising at the Crossroads (RLE Advertising)
Max Geller
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Advertising Explained (RLE Advertising)
Dennis Caton
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Advertising for Account Holders (RLE Marketing)
Nigel (Extraordinary Leadership Ltd, UK) Linacre
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Advertising Today and Tomorrow (RLE Advertising)
W.A. Evans
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Advertising A New Approach (RLE Advertising)
Walter Taplin
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Advertising, The Uneasy Persuasion (RLE Advertising) : Its Dubious Impact on American Society
Michael Schudson
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Commercial Advertising (RLE Advertising)
Thomas Russell
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The Economic Implications of Advertising (RLE Advertising)
Otto Firestone
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Planning Advertisements (RLE Advertising)
Gilbert Russell
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Masters of Advertising Copy (RLE Marketing)
J. George Frederick
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The Business of Advertising (RLE Advertising)
Clarence Moran
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The Economics of Advertising (RLE Advertising)
Frederic Taylor
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Strategies for Media Reform : International Perspectives
Jonathan A. Obar
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When Ads Work : New Proof That Advertising Triggers Sales
David M Jones
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The Global Advertising Regulation Handbook
Mary Alice Shaver
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