Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Hyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Celebrity Bromances : Constructing, Interpreting and Utilising Personas
Celia Lam
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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory : Eating the Lack
Bethany (Point Park University, USA) Morris
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Covering Extended Reality Technologies in the Media
Emma Kaylee (Canterbury Christ Church University, UK) Graves
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The British Media Industries : An Introduction
Vincent Campbell
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The British Media Industries : An Introduction
Vincent Campbell
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Transmedia Practices in the Long Nineteenth Century
Christina (Freie Universitat of Berlin, Germany) Meyer
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising as a Creative Industry : Regime of Paradoxes
Izabela Derda
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Plunkett's Advertising & Branding Industry Almanac 2023
Jack W. Plunkett
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How Brands Blow
Ryan Wallman
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Advertising
Frank Jefkins
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Nike Culture : The Sign of the Swoosh
Robert Goldman
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The Discourse of Advertising
Guy Cook
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Sad Men
Dave Roberts
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Blah! Blah! Blah! : Memories and advice from one of British advertising's mavericks
Dave Buonaguidi
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Powers of Persuasion : The Inside Story of British Advertising 1951-2000
Winston (Visiting Professor of Marketing at Westminster Univ Fletcher
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Advertising : What Everyone Needs to Know®
Mara (Professor of Media Studies, Professor of Media Studies Einstein
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Marketing In A Week : Be A Successful Marketer In Seven Simple Steps
Eric Davies
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The Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism
Thomas Frank
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The Advertising Business : Operations, Creativity, Media Planning, Integrated Communications
John Philip Jones
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