The Business of Event Planning : Behind-the-Scenes Secrets of Successful Special Events
Judy Allen
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The Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism
Frank Thomas Frank
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Hyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Becoming a Public Relations Writer : Strategic Writing for Emerging and Established Media
Ronald D. Smith
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Brand Failures : The Truth About the 100 Biggest Branding Mistakes of All Time
Matt Haig
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Agency : Starting a Creative Firm in the Age of Digital Marketing
R. Webb
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Marketing In A Week : Be A Successful Marketer In Seven Simple Steps
Eric Davies
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Madvertising : 1975-1985: The Inside Story Of Advertising's Wildest Decade
Martyn Forrester
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Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
Nikolina Koporcic
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Celebrity Bromances : Constructing, Interpreting and Utilising Personas
Celia Lam
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Covering Extended Reality Technologies in the Media
Emma Kaylee Graves
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Covering Extended Reality Technologies in the Media
Emma Kaylee Graves
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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory : Eating the Lack
Bethany Morris
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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory : Eating the Lack
Bethany Morris
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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory : Eating the Lack
Bethany (Point Park University, USA) Morris
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Covering Extended Reality Technologies in the Media
Emma Kaylee (Canterbury Christ Church University, UK) Graves
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The British Media Industries : An Introduction
Vincent Campbell
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