How Advertising Works : The Role of Research
John Philip Jones
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Direct and Interactive Marketing
Adrian (Robert Hartsook Professor of Fundraising, Indiana Un Sargeant
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Casting for Big Ideas : A New Manifesto for Agency Managers
Andrew Jaffe
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Smyllie's Ireland : Protestants, Independence, and the Man Who Ran the Irish Times
Caleb Richardson
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Promotional Screen Industries
Paul Grainge
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Brand Journalism
Andy Bull
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Advertising, the Media and Globalisation : A World in Motion
John (University of Melbourne, Australia) Sinclair
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Persuasion Ethics Today
Margaret Duffy
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How To Make It In Advertising
Mark Leigh
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The Language of Advertising
Torben (Aalborg University) Vestergaard
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The Wizard of Ads : Turning Words into Magic and Dreamers into Millionaires
Roy H. Williams
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Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
Nikolina (School of Business and Economics, Turku, Finland) Koporcic
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Negotiating Values in the Creative Industries : Fairs, Festivals and Competitive Events
Brian (Copenhagen Business School) Moeran
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Facebook, the Media and Democracy : Big Tech, Small State?
Leighton Andrews
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European Media in Crisis : Values, Risks and Policies
Josef Trappel
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Brought to You By : Postwar Television Advertising and the American Dream
Lawrence R. Samuel
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Design and Emotion
Deana McDonagh
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The Routledge Companion to Identity and Consumption
Ayalla A. Ruvio
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Product Placement in Hollywood Films : A History
Kerry Segrave
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Children : Consumption, Advertising & Media
Flemming Hansen
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Netflix Nations : The Geography of Digital Distribution
Ramon Lobato
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Native Advertising : Advertorial Disruption in the 21st-Century News Feed
Lisa Lynch
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