The Psychology of Advertising
Bob M. Fennis
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Fake News in Context
Lesley S. J. (California State University, USA) Farmer
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Fake News in Context
Lesley S. J. (California State University, USA) Farmer
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Consumer Society and Ecological Crisis
Leslie M. Meier
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Celebrity Bromances : Constructing, Interpreting and Utilising Personas
Celia Lam
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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Driving Consumer Engagement in Social Media : Influencing Electronic Word of Mouth
Anna (University of Warsaw, Poland) Bianchi
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Advertising Management in a Digital Environment : Text and Cases
Larry D. (University of Houston, USA) Kelley
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Advertising Management in a Digital Environment : Text and Cases
Larry D. (University of Houston, USA) Kelley
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The Routledge Companion to Advertising and Promotional Culture
Emily West
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Driving Consumer Engagement in Social Media : Influencing Electronic Word of Mouth
Anna (University of Warsaw, Poland) Bianchi
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Advertising in MENA Goes Digital
Ilhem Allagui
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Now Media : The Evolution of Electronic Communication
Norman J. Medoff
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Now Media : The Evolution of Electronic Communication
Norman J. Medoff
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Strategic Sport Communication : Traditional and Transmedia Strategies for a Global Sports Market
W. Timothy Coombs
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Strategic Sport Communication : Traditional and Transmedia Strategies for a Global Sports Market
W. Timothy Coombs
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The Discourse of Advertising
Guy Cook
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The Advertising Handbook
Sean Brierley
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Advertising and New Media
Christina Spurgeon
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Brand Journalism
Andy Bull
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Advertising, the Media and Globalisation : A World in Motion
John (University of Melbourne, Australia) Sinclair
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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