The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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100 Best Posters 22
Fons Hickmann
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Diversity, Equity, and Inclusion in Strategic Communications : Becoming Culturally Proficient Communicators
Lee (Elon University, USA) Bush
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Netflix Nations : The Geography of Digital Distribution
Ramon Lobato
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A Level Media Studies : The Essential Introduction
Pete Bennett
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Remaking the News : Essays on the Future of Journalism Scholarship in the Digital Age
Pablo J. (Professor and Director, Northwestern University) Boczkowski
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Social Media Entertainment : The New Intersection of Hollywood and Silicon Valley
Stuart Cunningham
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Advertising and New Media
Christina Spurgeon
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Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Hyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Celebrity Bromances : Constructing, Interpreting and Utilising Personas
Celia Lam
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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The British Media Industries : An Introduction
Vincent Campbell
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Transmedia Practices in the Long Nineteenth Century
Christina (Freie Universitat of Berlin, Germany) Meyer
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The Discourse of Advertising
Guy Cook
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Shoveling Smoke : Advertising and Globalization in Contemporary India
William Mazzarella
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Casting for Big Ideas : A New Manifesto for Agency Managers
Andrew Jaffe
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Smyllie's Ireland : Protestants, Independence, and the Man Who Ran the Irish Times
Caleb Richardson
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Advertising, the Media and Globalisation : A World in Motion
John (University of Melbourne, Australia) Sinclair
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Promotional Screen Industries
Paul Grainge
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The Language of Advertising
Torben (Aalborg University) Vestergaard
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Brought to You By : Postwar Television Advertising and the American Dream
Lawrence R. Samuel
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