Relationship Marketing Hardback
by Martin Christopher, Adrian Payne, David Ballantyne
Hardback
- Information
Description
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field.
With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical.
It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
Information
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:264 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:26/11/2015
- Category:
- ISBN:9781138136946
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£174.20
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:264 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:26/11/2015
- Category:
- ISBN:9781138136946