Sustainable Advertising : How Advertising Can Support a Better Future
Matt Bourn
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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De Gruyter Handbook of Media Economics
Ulrike Rohn
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Sentiment Analysis : Mining Opinions, Sentiments, and Emotions
Bing (University of Illinois, Chicago) Liu
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Digital Gaming and the Advertising Landscape
Teresa Hera
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The Persuasion Industries : The Making of Modern Britain
Steven (Visiting Professor in Brand Communication, Visiting McKevitt
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Doing Semiotics : A Research Guide for Marketers at the Edge of Culture
Laura R. (President, President, Marketing Semiotics Inc.) Oswald
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Marketing Semiotics : Signs, Strategies, and Brand Value
Laura R. (Associate Professor of Advertising, University of Il Oswald
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Creating Value : The Theory and Practice of Marketing Semiotics Research
Laura R. (Director, Director, Marketing Semiotics Inc.) Oswald
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Consuming Dance : Choreography and Advertising
Colleen T. (Professor of Dance, Professor of Dance, Californi Dunagen
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The Oxford Handbook of Music and Advertising
James (Professor of Musicology, Professor of Musicology, Car Deaville
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The Hybrid Media System : Politics and Power
Andrew (Professor of Political Science, Professor of Politic Chadwick
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African Appropriations : Cultural Difference, Mimesis, and Media
Matthias Krings
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Ten Arab Filmmakers : Political Dissent and Social Critique
Josef Gugler
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Imagined Landscapes : Geovisualizing Australian Spatial Narratives
Jane Stadler
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Faked in China : Nation Branding, Counterfeit Culture, and Globalization
Fan Yang
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Syria's Democratic Years : Citizens, Experts, and Media in the 1950s
Kevin W. Martin
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Profit Margins : The American Silent Cinema and the Marginalization of Advertising
Jeremy Groskopf
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O.O.H.: Out of Home : Catalyst to SMART Urbanscape
Amiya Chandra
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Advertising and the Transformation of Screen Cultures
Bo Florin
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Corpus Linguistics and the Analysis of Sociolinguistic Change : Language Variety and Ideology in Advertising
Joan O'Sullivan
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Advertising Media Planning : A Brand Management Approach
Larry D. (University of Houston, USA) Kelley
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Social and Environmental Issues in Advertising
Sukki Yoon
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