Event Policy : From Theory to Strategy Paperback / softback
by Malcolm Foley, David McGillivray, Gayle McPherson
Paperback / softback
- Information
Description
As the event management field expands, there has been an emergence of a distinctive ‘events’ policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation.
Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management.
Its main aim is to locate the phenomena of events (and festivity) within a theoretical and strategic framework and, in doing so, demonstrate the links between the development of events in policy-making and the theoretical exploration of the role of events as policy.
Building on a strong coherent framework, the book explores the conceptual terrain in which events and festivities are located, evaluates the range of theoretical perspectives pertinent to the study of events policy, appraises the socio-economic and socio-cultural implications of event-led policies internationally and draws together the main theoretical and event policy issues for the future.
It utilizes a good range of international cases, from Dubai, Singapore, New Orleans and Glasgow, to help demonstrate the relationships between theory and strategy, and includes useful features to help students understand the subject and deepen their knowledge of the events policy terrain.
This groundbreaking volume will be essential reading for students, researchers and academics of events and other related disciplines.
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:198 pages, 10 Line drawings, black and white; 10 Illustrations, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:30/08/2011
- Category:
- ISBN:9780415548335
Other Formats
- Hardback from £124.49
- EPUB from £43.19
- PDF from £43.19
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:198 pages, 10 Line drawings, black and white; 10 Illustrations, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:30/08/2011
- Category:
- ISBN:9780415548335