The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Jean-Noel Kapferer
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The New Strategic Brand Management : Advanced Insights and Strategic Thinking
Jean-Noel Kapferer
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Kapferer on Luxury : How Luxury Brands Can Grow Yet Remain Rare
Jean-Noel Kapferer
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Rumors : Uses, Interpretations and Images
Jean-Noel Kapferer
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Rumors : Uses, Interpretation and Necessity
Jean-Noel Kapferer
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