Persuasion : Psychological Insights and Perspectives
Timothy C. Brock
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Narrative Impact : Social and Cognitive Foundations
Melanie C. Green
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Narrative Impact : Social and Cognitive Foundations
Melanie C. Green
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Attention, Attitude, and Affect in Response To Advertising
Eddie M. Clark
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Attention, Attitude, and Affect in Response To Advertising
Eddie M. Clark
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