Rising Tide : Lessons from 165 Years of Brand Building at Procter & Gamble Hardback
by Davis Dyer, Frederick Dalzell, Rowena Olegario
Hardback
- Information
Description
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world.
A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades.
It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
Information
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Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Hardback
- Pages:496 pages, Illustrations, unspecified
- Publisher:Harvard Business Review Press
- Publication Date:01/07/2004
- Category:
- ISBN:9781591391470
Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Hardback
- Pages:496 pages, Illustrations, unspecified
- Publisher:Harvard Business Review Press
- Publication Date:01/07/2004
- Category:
- ISBN:9781591391470