Managing Intellectual Property : Innovation 01.10 Paperback / softback
by Chris Fitzsimmons
Part of the Express Exec series
Paperback / softback
- Information
Description
Fast track route to managing and exploiting intellectual property Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman Includes a comprehensive resources guide
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:116 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:10/01/2002
- Category:
- ISBN:9781841123134
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:116 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:10/01/2002
- Category:
- ISBN:9781841123134
