The Chasm Companion : A Field Guide to Crossing the Chasm and Inside the Tornado Paperback / softback
by Paul Wiefels
Paperback / softback
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Description
The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry. Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts: * How high-tech market develop * How to specify a winning market development strategy * How to plan go-to-market programmes at different points in the life cycle. Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value.
The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate.
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:352 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:20/12/2002
- Category:
- ISBN:9781841124681
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:352 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:20/12/2002
- Category:
- ISBN:9781841124681