Electronic Marketing : Theory and Practice for the Twenty-First Century Paperback / softback
by John O'Connor, Eamonn Galvin, Martin Evans
Paperback / softback
- Information
Description
Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field.
Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
Information
-
Unavailable
- Format:Paperback / softback
- Pages:456 pages
- Publisher:Pearson Education Limited
- Publication Date:06/12/2003
- Category:
- ISBN:9780273684763
Information
-
Unavailable
- Format:Paperback / softback
- Pages:456 pages
- Publisher:Pearson Education Limited
- Publication Date:06/12/2003
- Category:
- ISBN:9780273684763