The 4 Routes to Entrepreneurial Success, Paperback / softback Book

The 4 Routes to Entrepreneurial Success Paperback / softback

Paperback / softback

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Based on 20 years of research of a systematic seven-year study of 100 entrepreneurs, this book details the distinctive characteristics of each personality type--Personal Achiever, Supersalespeople, Real Managers, and Expert Idea Generators-- and explains why they succeed or fail.

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