Let Every Child Be Wanted : How Social Marketing Is Revolutionizing Contraceptive Use Around the World Hardback

This book provides the only comprehensive examination of contraceptive social marketing.

It includes a full description of the most important of these programs, documenting a form of international assistance that has attracted over $1 billion from governments and other donors.

The book contains a wealth of previously unpublished material that illustrates this remarkable story.

The author challenges the widespread belief that family planning can only be made available through medically-oriented programs and that foreign assistance must be catalytic rather than long-term. Let Every Child Be Wanted, with its comprehensive overview, anecdotes and strategies, is a useful handbook for philanthropic agencies, independent charities, and government programs.

It will also be valuable for preparing students to work in public health arenas around the world.

With a new generation of health workers steeped in social marketing techniques like those offered in this book, tremendous advances can be made in the battle against unwanted pregnancy and AIDS.