Sensory Marketing : Theoretical and Empirical Grounds
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Co-Creation, Innovation and New Service Development : The Case of Videogames Industry
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Taste, Consumption and Markets : An Interdisciplinary Volume
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Sensory Marketing : Theoretical and Empirical Grounds
Bertil Hulten
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Consumer Culture, Branding and Identity in the New Russia : From Five-year Plan to 4x4
Graham H.J. Roberts
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Marketing and Social Construction : Exploring the Rhetorics of Managed Consumption
Chris Hackley
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Consuming Books : The Marketing and Consumption of Literature
Stephen Brown
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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Jim Bell
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Marketing and Social Construction : Exploring the Rhetorics of Managed Consumption
Chris Hackley
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Imagining Marketing : Art, Aesthetics and the Avant-Garde
Stephen Brown
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The Why of Consumption : Contemporary Perspectives on Consumer Motives, Goals and Desires
Cynthia Huffman
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Celebrity Fans and Their Consumer Behaviour : Autoethnographic Insights into the Life of a Fan
Markus Wohlfeil
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Celebrity Fans and Their Consumer Behaviour : Autoethnographic Insights into the Life of a Fan
Markus Wohlfeil
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Food and Experiential Marketing : Pleasure, Wellbeing and Consumption
Wided Batat
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Food and Experiential Marketing : Pleasure, Wellbeing and Consumption
Wided Batat
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Format: eBook (PDF)
