Market Driven Political Advertising : Social, Digital and Mobile Marketing
Andrew Hughes
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Political Marketing and Management in the 2017 New Zealand Election
Jennifer Lees-Marshment
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Political Marketing and Management in the 2020 New Zealand General Election
Edward Elder
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Political Marketing and Management in the 2020 New Zealand General Election
Edward Elder
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Political Branding in Turbulent times
Mona Moufahim
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Political Marketing in the 2020 U.S. Presidential Election
Jamie Gillies
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Political Marketing in the 2020 U.S. Presidential Election
Jamie Gillies
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Political Branding Strategies : Campaigning and Governing in Australian Politics
Lorann Downer
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Political Marketing and the 2015 UK General Election
Darren G. Lilleker
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Marketing Leadership in Government : Communicating Responsiveness, Leadership and Credibility
Edward Elder
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Applying Public Opinion in Governance : The Uses and Future of Public Opinion in Managing Government
Scott Edward Bennett
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Political Marketing and Management in Ghana : A New Architecture
Kobby Mensah
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Political Marketing in the 2016 U.S. Presidential Election
Jamie Gillies
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Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups
Andrew Lim
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Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups
Andrew Lim
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Political Marketing in the 2021 Canadian Federal Election
Jamie Gillies
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Recruiting and Retaining Party Activists : Political Management at the Grassroots
Robin T. Pettitt
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Recruiting and Retaining Party Activists : Political Management at the Grassroots
Robin T. Pettitt
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Political Marketing in the 2019 Canadian Federal Election
Jamie Gillies
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Political Marketing in the 2019 Canadian Federal Election
Jamie Gillies
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Political Marketing Alchemy : The State of Opinion Research
Andre Turcotte
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Political Marketing Alchemy : The State of Opinion Research
Andre Turcotte
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Political Marketing Alchemy : The State of Opinion Research
Andre Turcotte
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