Customer Experience (CX) Engineering in Aerospace and Defense: : Delivering Winning Value Propositions in a 'New-Game' Landscape EPUB
by Dr. Lynn Phillips, Mel Hughes, Dr. Stanton Sloane
EPUB
- Information
Description
The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their "Best Practices, Outside-In, Customer-Centric" approach to executing their capture processes can attain supranormal contract win rates-as high as 80% and higher.
They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.
Information
-
Download Now
- Format:EPUB
- Publisher:Archway Publishing
- Publication Date:26/03/2024
- Category:
- ISBN:9781665754880
Information
-
Download Now
- Format:EPUB
- Publisher:Archway Publishing
- Publication Date:26/03/2024
- Category:
- ISBN:9781665754880