Political Branding Strategies : Campaigning and Governing in Australian Politics PDF
by Lorann Downer
Part of the Palgrave Studies in Political Marketing and Management series
- Information
Description
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party.
Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:03/12/2015
- Category:
- ISBN:9781137580290
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:03/12/2015
- Category:
- ISBN:9781137580290
