Consumer Nationalism in China : Examining its Critical Impact on Multinational Businesses Hardback
by Maggie Ying Jiang
Part of the China in the 21st Century series
Hardback
- Information
Description
China has made nationalism central as the country seeks to achieve a “rejuvenation of the Chinese nation.” The new wave of consumer nationalism in China reached a fever pitch in recent years.
This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.
It argues that the outbursts of nationalist consumer outrage have become an increasing risk for businesses in China or businesses dealing with Chinese markets and that as China faces growing diplomatic challenges abroad, multinational companies need to enhance focus and strategic planning in communication operations when dealing with the world’s second-largest economy.
Information
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Pre-OrderFree UK DeliveryThis title is available for pre-order
- Format:Hardback
- Pages:250 pages
- Publisher:Anthem Press
- Publication Date:14/05/2024
- Category:
- ISBN:9781839982859
Information
-
Pre-OrderFree UK DeliveryThis title is available for pre-order
- Format:Hardback
- Pages:250 pages
- Publisher:Anthem Press
- Publication Date:14/05/2024
- Category:
- ISBN:9781839982859
