Negotiating with Backbone : Eight Sales Strategies to Defend Your Price and Value
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Digital Marketing Fundamentals : From Strategy to ROI
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Successful Key Account Management in a Week : Be a Brilliant Key Account Manager in Seven Simple Steps
Grant Stewart
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Sales Management : Strategy, Process and Practice
Donaldson Bill Donaldson
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Buyer Personas : How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Adele Revella
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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Joe Pulizzi
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Marketing with Strategic Empathy : Inspiring Strategy with Deeper Consumer Insight
Claire Brooks
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The Art of Digital Marketing : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
Ian Dodson
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Product Leadership : How Top Product Managers Launch Awesome Products and Build Successful Teams
Richard Banfield
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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Harry Macdivitt
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The Key to the C-Suite : What You Need to Know to Sell Successfully to Top Executives
Michael J. NICK
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Fundamentals of Sales Management for the Newly Appointed Sales Manager
Matthew Schwartz
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If You're Not First, You're Last : Sales Strategies to Dominate Your Market and Beat Your Competition
Grant Cardone
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Safety-II in Practice : Developing the Resilience Potentials
Erik Hollnagel
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Never Mind the Sizzle...Where's the Sausage? : Branding based on substance not spin
David Taylor
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Store Design and Visual Merchandising: Creating Store Space That Encourages Buying
Claus Ebster
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Omni-Channel Retail and the Supply Chain : Working Together for a Competitive Advantage
Paul Myerson
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Branding Inside Out : Internal Branding in Theory and Practice
Nicholas Ind
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