Buyology : How Everything We Believe About Why We Buy is Wrong
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The Brand Book: How to build a profitable brand - fast, effectively and efficiently
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A Technique for Producing Ideas - the simple five-step formula anyone can use to be more creative in business and in life!
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How To Write A Good Advertisement: A Short Course In Copywriting
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Summary: Positioning: The Battle for Your Mind
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How to Get to Great Ideas : A system for smart, extraordinary thinking
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