Applied Marketing Analytics Using R
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Federica Carlotto
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Michael Saren
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Responsible Marketing for Well-being and Society : A Research Companion
Michael Saren
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Consumer Behavior: Buying, Having, and Being, Global Edition
Michael R. Solomon
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Qualitative Consumer and Marketing Research
Russell W. Belk
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Naresh K. Malhotra
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Statistics for Marketing and Consumer Research
Mario Mazzocchi
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Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Alan (University of Strathclyde, UK) Wilson
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Consumer Neuroscience
Moran (Northwestern University) Cerf
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Naresh K. Malhotra
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Dynamics of International Advertising : Theoretical and Practical Perspectives
Barbara Mueller
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Vested Outsourcing, Second Edition : Five Rules That Will Transform Outsourcing
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Introductory Statistics for Business and Economics : Theory, Exercises and Solutions
Jan Uboe
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