Creating the Viewer : Market Research and the Evolving Media Ecosystem
Wyatt Justin Wyatt
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Market Process and Market Order : From Human Action, But Not of Human Design
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Business Statistics for Competitive Advantage with Excel and JMP : Basics, Model Building, Simulation, and Cases
Cynthia Fraser
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
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The Pricing Compass : Finding the Solution to Your Pricing Puzzle
Jan Y. Yang
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Emerging Technologies in Business : Innovation Strategies for Competitive Advantage
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Applied Multivariate Statistical Analysis : Pearson New International Edition
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Netnography : The Essential Guide to Qualitative Social Media Research
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Influencer Marketing for Brands : What YouTube and Instagram Can Teach You About the Future of Digital Advertising
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Netnography : The Essential Guide to Qualitative Social Media Research
Robert V Kozinets
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Customer Relationship Management : Concepts and Technologies
Francis Buttle
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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
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The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
Hans Hedin
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Scoring Points : How Tesco Continues to Win Customer Loyalty
Terry Hunt
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The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
Hans Hedin
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Doing Research Projects in Marketing, Management and Consumer Research
Chris Hackley
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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