Food Sustainability and the Media : Linking Awareness, Knowledge and Action
Marta Antonelli
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie Hendershot
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Strategic Planning for Public Relations
Deborah A. (SUNY Buffalo State College, USA) Silverman
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Strategic Planning for Public Relations
Deborah A. (SUNY Buffalo State College, USA) Silverman
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Hollywood Online : Internet Movie Marketing Before and After The Blair Witch Project
London Ian London
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Hollywood Online : Internet Movie Marketing Before and After The Blair Witch Project
London Ian London
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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The Impact of Digitalization on Current Marketing Strategies
Luis (Rey Juan Carlos University, Spain) Matosas-Lopez
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The Impact of Digitalization on Current Marketing Strategies
Luis (Rey Juan Carlos University, Spain) Matosas-Lopez
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Rethinking Decision-Making Strategies and Tools : Emerging Research and Opportunities
Maria (Universitas Mercatorum, Italy) Palazzo
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Rethinking Decision-Making Strategies and Tools : Emerging Research and Opportunities
Maria (Universitas Mercatorum, Italy) Palazzo
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Key Developments in International Marketing : Influential Contributions and Future Avenues for Research
Saeed Samiee
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
Wilson Ozuem
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Business Statistics for Competitive Advantage with Excel and JMP : Basics, Model Building, Simulation, and Cases
Cynthia Fraser
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Emotion-Driven Innovation : A Methodology to Envision Emotion-Focused New Product Ideas
Teresa Alaniz
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Fashion for the Common Good : Proceedings Global Fashion Conference November 16th - 18th 2023
Isabel Cantista
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
Vincent Jeseo
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