Framework for Marketing Management, A, Global Edition : European Edition
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Marketing 3.0 : From Products to Customers to the Human Spirit
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Marketing 3.0 : From Products to Customers to the Human Spirit
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
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Zasada Pareto w zarzadzaniu przedsiebiorstwem : Rozwin swoj biznes dzieki zasadzie 80/20
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