Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Auditing Transformation : Regulation, Digitalisation and Sustainability
Jan Marton
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Brand Positioning With Power : Maximize Your Marketing Impact
Robert S. Gordon
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Organic Social Media : How to Build Flourishing Online Communities
Jenny Li (Director of Social Media Strategy) Fowler
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Social Media Communication : Concepts, Practices, Data, Law and Ethics
Jeremy Harris Lipschultz
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The Handbook of Climate Change Leadership in Organisations : Developing Leadership for the Age of Sustainability
Doug MacKie
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Excessively Obsessed : Find your passion, build your business, learn your limits, love your life
Natasha Oakley
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra Singh
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra Singh
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Communication in Uncertain Times : How Organizations Deal with Issues, Risks and Crises
Sabine Einwiller
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Communication in Uncertain Times : How Organizations Deal with Issues, Risks and Crises
Sabine Einwiller
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Communicating Climate : How to Transmit Your Climate Message and Avoid Greenwashing
Eleanor (Independent Researcher, UK) Ross
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Communicating Climate : How to Transmit Your Climate Message and Avoid Greenwashing
Eleanor (Independent Researcher, UK) Ross
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The Impact of Digitalization on Current Marketing Strategies
Luis (Rey Juan Carlos University, Spain) Matosas-Lopez
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The Impact of Digitalization on Current Marketing Strategies
Luis (Rey Juan Carlos University, Spain) Matosas-Lopez
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Key Account Rock Stars : Raising Your Volume by Lowering Your Decibels
Marc Pettersson
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Marketplace Dignity : Transforming How We Engage with Customers Across Their Journey
Cait Lamberton
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