The Pricing Compass : Finding the Solution to Your Pricing Puzzle
Jan Y. Yang
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee Hou
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The Weight of Nature : How a Changing Climate Changes Our Minds, Brains and Bodies
Clayton Aldern
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How to Become Famous : Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be
Cass R. Sunstein
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Market Process and Market Order : From Human Action, But Not of Human Design
Rosolino A. Candela
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Mapping Experiences : A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
Jim Kalbach
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Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing (Third Edition)
Doug McKenzie-Mohr
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Build Better Products : A Modern Approach to Building Successful User-Centered Products
Laura Klein
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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Mapping Experiences : A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
Jim Kalbach
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Consuming Instinct : What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Gad Saad
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Customer Centricity : Focus on the Right Customers for Strategic Advantage
Peter Fader
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Customer Experience 3.0 : High-Profit Strategies in the Age of Techno Service
John A. Goodman
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Winning on Purpose : The Unbeatable Strategy of Loving Customers
Fred Reichheld
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Choosing Not to Choose : Understanding the Value of Choice
Cass R. Sunstein
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Networks, Crowds, and Markets : Reasoning about a Highly Connected World
David (Cornell University, New York) Easley
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