Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
Maria (University of Salerno, Italty) Palazzo
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Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
Maria (University of Salerno, Italty) Palazzo
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The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee Hou
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How to Become Famous : Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be
Cass R. Sunstein
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Market Process and Market Order : From Human Action, But Not of Human Design
Rosolino A. Candela
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Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing (Third Edition)
Doug McKenzie-Mohr
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Build Better Products : A Modern Approach to Building Successful User-Centered Products
Laura Klein
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Scenario Planning - Revised and Updated : The Link Between Future and Strategy
Mats Lindgren
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Winning on Purpose : The Unbeatable Strategy of Loving Customers
Fred Reichheld
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Networks, Crowds, and Markets : Reasoning about a Highly Connected World
David (Cornell University, New York) Easley
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