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The Consumerist Manifesto : Advertising in Postmodern Times
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Becoming a Public Relations Writer : Strategic Writing for Emerging and Established Media
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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
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Marketing In A Week : Be A Successful Marketer In Seven Simple Steps
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Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
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Covering Extended Reality Technologies in the Media
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory : Eating the Lack
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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory : Eating the Lack
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
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