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The Business of Event Planning : Behind-the-Scenes Secrets of Successful Special Events
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Promotional Culture and Convergence : Markets, Methods, Media
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Optimizing AdWords : A Guide to Using, Mastering, and Maximizing Google AdWords
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
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Powers of Persuasion : The Inside Story of British Advertising 1951-2000
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Powers of Persuasion : The Inside Story of British Advertising 1951-2000
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The Persuasion Industries : The Making of Modern Britain
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The Marketplace of Attention : How Audiences Take Shape in a Digital Age
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Traversing Digital Babel : Information, E-Government, and Exchange
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